The End Of The Meta Letter
There’s no easy way for me to say this, so I’ll just come out and say it…
I’m killing The Meta Letter.
I decided when I started this newsletter that I would give it a year and see how it goes. The first issue of The Meta Letter was published on 21 June 2020. So it’s now been 13 months.
I thought a year would give enough of a chance to see how successful it was, and get a feel for how much work is involved in running the newsletter.
Was it successful?
Over the course of these last 13 months, I’ve gained around 650 subscribers to this newsletter. That’s less than 2 subscribers per day.
Of you 650 fine, beautiful people, around a third of you actually open any given issue of The Meta Letter.
How much work is involved?
While the process of writing newsletters is very straightforward, thanks to the awesome Newsletter Glue plugin, I also have to maintain a dedicated WordPress site for this newsletter, as well as the Sendy instance that manages the emails themselves, and the subscribe/unsubscribe workflow.
I enjoy writing, I don’t enjoy administering infrastructure when I don’t need to. So after a lot of thought, I’ve decided to stick with writing and end The Meta Letter.
Considering the work involved and the fact that my blog gets tens of thousands of visits every month, I think the conversation rate isn’t really worth the effort.
Once I’ve sent this email, I’ll start taking down the infrastructure that surrounds The Meta Letter.
If you’re still interested in reading my content, you can do so via RSS. If RSS isn’t your thing, I also links to my posts on both Mastodon and Twitter when I publish them.
The only thing left for me to say is thank you. Thank you for all the email responses, thank you for reading my drivel for the last year or so and thank you for coming along with me on this interesting experiment.
I may create a newsletter again in the future, who knows? They’re the in thing at the moment, but I enjoy writing blog posts and newsletters are a pig to manage. So it’s the right thing for me, I feel.
I’ve exported all the posts from this site to an archive, so I may publish an archive somewhere for posterity. If I do, I’ll be sure to write about it on my blog.
Some of you may be relieved to read this, other may be disappointed. To you disappointed people, I’m sorry, I truly am. But I need to do what’s right for me and my head-space.
As is always the case, if you have opinions, or want to talk with me, feel free to reply to this email.
For the last time; Kev, out.