The Meta Letter (Archive)

A now defunct newsletter from Kev Quirk

Meta Letter 05 – Should I Kill This Newsletter?

📅 19 Oct 2020

This newsletter been a thing for close to 5 months at this point. In that time I’ve accumulated a little over 100 subscribers and have sent 4 editions.

Sounds ok, right? ~25 subscribers per newsletter – not too shabby. But looking at the numbers tells a different story. You see, across those 4 editions of the newsletter, the email has been opened a grand total of 189 times. That’s an average of 47.25 readers per newsletter post.

Add to this the fact that it takes a couple of hours to write and edit a newsletter post, then the costs involved in sending the emails and managing the newsletter system. It’s all a bit shit.

Is it worth it?

So hours of work every month to write, edit and manage newsletters only to have 47 sets of eyes on them. I’m asking myself, is it really worth it?

Now, 47 readers is better than none. I get that. And it’s great that people are interested in my content, but I make my content available by RSS. So what’s stopping me from simply publishing the newsletter editions as a post on my blog instead.

What do you think?

So, dear reader, what do you think? Do you get any use out of subscribing to this newsletter? Would you be sad to see it go?

Alternatively, do you think newsletters are a waste of time and I should invest my time into my website and writing posts on there?

I’d love to hear your thoughts – if you’re so inclined, please feel free to reply to this email.

To be clear, I’m not saying that I’m definitely going to kill this newsletter. I’m just asking for some feedback as to whether it’s worth it for both me and (more importantly) you.